Google Ads agency · Australia
Google Ads agency in Australia
Sydney-based Google Ads management for Australian stores and B2B companies. Clean tracking, profit-based bidding and a weekly report you can actually read.
Free 30-minute call · No pitch · Sydney-based, Australian hours
Based in the USA? See the USA page →
Watch Claude do it
Real jobs, short videos. Press play.
Who it’s for
Google Ads for stores and for B2B
The channel is the same, but the job is different. We run it two ways, depending on how you earn.
Ecommerce and Shopify stores
- Google Shopping and Performance Max fed by a clean product feed
- Brand search protected, so you don’t pay twice for your own name
- Profit-based bidding on gross margin, not just revenue
- Tracking that proves which sales came from ads
B2B and lead generation
- Search campaigns built around buying-intent keywords
- Conversion tracking tied to demo bookings and qualified leads, not form fills
- Lead quality fed back from your CRM
- Landing pages that match each offer
What we do
What we manage in your Google Ads account
Search campaigns
Intent keywords, tight match types and a weekly search-terms review so spend goes to buyers.
Shopping and Performance Max
Product feed clean-up, asset groups and brand exclusions for ecommerce.
Conversion tracking
GA4, Tag Manager and enhanced conversions set up and tested, so Google learns from real results.
Reporting you can read
A weekly update in plain words: what you spent, what came back, what changes next.
YouTube and Demand Gen
Upper-funnel campaigns once search and shopping are profitable.
Account audits
A free audit finds wasted spend, tracking gaps and structure problems first.
How it works
From first call to growing results
Free audit call
30 minutes. We look at your account, numbers and goals.
Fix the foundations
Tracking, structure and feed are set right before spend scales.
Launch and learn
Campaigns go live with clear targets and weekly checks.
Scale what pays
Budget moves to what earns back. Waste gets cut.
Built for Australian advertisers
What’s different about Google Ads in Australia
A smaller market means each click matters more, and costs are not low. Statista reports Australia had the highest average search CPC in Asia-Pacific in December 2024, so wasted clicks cost real money.
- AUD budgets and GST: we plan spend in AUD and report returns after GST, so the numbers match your accounts.
- Local sales calendar: EOFY in June, Black Friday and Click Frenzy, Boxing Day and the January sales each get their own campaign plan.
- Consumer law: ad claims follow the Australian Consumer Law, so offers and prices are not misleading.
- Local intent: we use Australian search terms and spelling, and location targeting from Sydney to regional areas.
- Sydney, Melbourne, Brisbane: city-level campaigns for businesses that serve a local area.
| Industry | CTR | CPC (USD) | Conv. rate | Cost per lead (USD) |
|---|---|---|---|---|
| All industries | 6.64% | $5.42 | 8.18% | $66.69 |
| Business services (B2B) | 6.10% | $5.87 | 4.85% | $93.69 |
| Shopping and gifts | 8.28% | $4.14 | 4.01% | $49.40 |
| Education | 7.56% | $4.81 | 13.14% | $77.48 |
| Attorneys and legal | 5.87% | $9.87 | 5.55% | $131.63 |
Source: LocaliQ Search Advertising Benchmarks, June 2026, based on its own client campaigns and mainly US. See our full 2026 benchmarks guide.
Proof
Google Ads results
Figures are from client reports and GA4, linked on each case study. Results vary by business.
Common questions
How much does a Google Ads agency cost in Australia?
Agencies usually charge either a monthly fee or a percentage of ad spend. Your ad spend is paid directly to Google and is separate from the agency fee. We quote after a free audit, based on your account size and goals.
What is a good cost per click on Google Ads in Australia?
It depends heavily on your industry. Published benchmarks are mostly from US data, and Statista reports Australia had the highest average search CPC in Asia-Pacific in December 2024, so we set targets from your own account data rather than a generic average.
Do you manage Google Shopping and Performance Max for Shopify stores?
Yes. We clean up the product feed, set brand exclusions, and bid on profit, not just revenue.
How quickly will I see results from Google Ads?
Search campaigns can produce clicks and enquiries within days, but good results usually take 4 to 8 weeks of testing and fixing tracking. We tell you what to expect after the audit.
Do I need a Sydney agency, or can you work remotely?
We are Sydney-based and work with businesses across Australia. Calls, reporting and access are all done online.
Can you take over my existing Google Ads account?
Yes. You keep ownership of the account. We audit it, fix tracking and structure, and then optimise from there.
Want to know what your Google Ads should be doing?
Free 30-minute strategy call with Limon. No pitch, no pressure.
Book a strategy call →Related
