Free tool · 2 minutes
How much of your ad spend isn’t paying back?
Enter a few numbers from your ads. See your break-even point, what your ads really make or lose each month, and where money usually leaks.
Watch Claude do it
Real jobs, short videos. Press play.
Tick anything that’s true for you
Your result
of your monthly spend is not paying back
A quick estimate from the numbers you enter, not an audit. The amount not paying back is ad spend minus the profit it brings in. Nothing you type is sent anywhere unless you use the form below.
Want us to check your numbers properly?
Send your results and Limon will reply within one business day with what he would fix first. Or skip the form and book a call.
Questions
How does the wasted ad spend checker work?
It compares what your ads bring in with what they cost. For online stores it uses your sales and gross margin to work out the return you need to break even. For lead businesses it uses leads, how many become customers, and the profit from one customer. Any spend that is not covered by profit is shown as not paying back.
What is break-even ROAS?
Break-even ROAS is the return on ad spend where ads pay for themselves. It equals 1 divided by your gross margin. With a 40% margin you need a 2.5x return to break even.
Is this an audit?
No. It is a quick estimate from the numbers you enter. A free ads audit looks at your real accounts, tracking and search terms to find where money is leaking.
Do you store what I type?
No. The calculator runs in your browser. Nothing is sent unless you choose to use the form.
