Meta and TikTok agency · Australia
Facebook, Instagram and TikTok ads agency in Australia
Meta and TikTok ads for Australian brands: creative testing, fixed tracking and leads that reach your CRM. Real results, including 2,723 leads in 90 days for a New Zealand dealer.
Free 30-minute call · No pitch · Sydney-based, Australian hours
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Watch Claude do it
Real jobs, short videos. Press play.
Who it’s for
Paid social for stores and for leads
Meta and TikTok find people who weren’t searching yet. We use them differently for selling products and for generating leads.
Ecommerce brands
- Creative-led prospecting and retargeting on Meta
- TikTok video ads and Spark Ads for new audiences
- Catalogue and dynamic product ads
- Conversions API set up so purchases are tracked properly
Lead generation
- Lead campaigns by funnel stage: top, middle, bottom
- Lookalike audiences and creative testing
- Leads sent straight into your CRM
- Lead quality checks, not just cost per lead
What we do
What we run on Meta and TikTok
Creative testing
New angles and formats tested against each other, so budget goes to what works.
Audiences
Prospecting, lookalikes and retargeting built around real customers.
Tracking
Pixel and Conversions API fixed first. Meta cannot optimise what it cannot see.
Lead handoff
Forms and leads flow into your CRM or Salesforce with duplicate checks.
Monthly reviews
What we spent, what came back, and what we are changing next.
Catalogue ads
Product ads that follow shoppers, run from a clean catalogue.
How it works
From first call to growing results
Free audit call
We review your accounts, creative and tracking.
Fix tracking and structure
Pixel, Conversions API and campaign layout come first.
Test creative
Several angles run side by side with clear targets.
Scale the winners
Budget moves to the lowest-cost, highest-quality results.
Built for Australian and New Zealand advertisers
What’s different about paid social in Australia
Audiences are smaller than the US, so creative fatigue shows up faster and audience overlap matters. We plan for frequency and refresh creative before results drop.
- Local creative: Australian language, seasons and offers, not US stock ads.
- Sales calendar: EOFY, Black Friday, Click Frenzy, Boxing Day and the January sales.
- Buy now, pay later: Afterpay and Zip messaging tested on product ads where it fits.
- Consumer law and privacy: claims follow the Australian Consumer Law, and the Spam Act applies to any email or SMS follow-up.
- Cross-Tasman work: we run New Zealand accounts too, including a car dealer with Auckland and Christchurch sites.
| Meta lead campaigns | Cost per lead (USD) | Conv. rate |
|---|---|---|
| All industries | $27.39 | 8.54% |
| Education | $26.31 | 15.87% |
| Automotive for sale | $35.52 | 4.15% |
| Home and home improvement | $42.95 | 5.32% |
Source: LocaliQ Facebook Advertising Benchmarks, 2026 (client sample). TikTok: median CPM $4.08 across 5,900 brands (Focus Digital, Oct 2026). More in our benchmarks guide.
Proof
Meta and TikTok results
Sunday Drive leads are Meta-reported. Chinook’s Meta purchases are not fully tracked yet, so the case study leaves Meta returns out rather than guessing.
Common questions
How much does a Facebook ads agency cost in Australia?
Agencies charge a monthly fee or a percentage of ad spend. Ad spend is paid directly to Meta. We quote after a free audit.
Should I advertise on Meta or TikTok?
Meta is usually the best first channel for both sales and leads. TikTok suits products that show well in short video, and works best once you have creative that is already performing. We test both and keep what pays back.
What does a Meta lead cost?
LocaliQ’s 2026 client data shows about US$27 per lead across industries. One of our New Zealand lead accounts averaged NZ$11.38 over 90 days. Your cost depends on your offer, audience and creative.
Do you set up the Meta Conversions API?
Yes. We set up and test it, because Meta needs reliable purchase and lead data to optimise.
Can leads go straight into Salesforce or HubSpot?
Yes. We have built form-to-Salesforce flows with field mapping, duplicate checks and error alerts.
How fast will paid social work?
You can see leads within days, but the first month is for testing creative and fixing tracking. We review results monthly.
Ready to see what paid social could do for you?
Free 30-minute strategy call with Limon. No pitch, no pressure.
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