Results / Sunday Drive
Case study · Aug – Oct 2026
Sunday Drive: 2,723 leads in 90 days at NZ$11.38 each
New Zealand car dealer with Auckland and Christchurch sites. We fixed tracking, sent every lead straight into Salesforce, and rebuilt Meta lead generation.
2,723Meta leads in the last 90 days
NZ$11.38Blended cost per lead over 90 days (NZ$30,987 spend)
814Leads 15 Aug – 13 Sep at NZ$9.24 each
NZ$6.29Best audience: lookalike cost per lead
Leads and cost per lead, month by month
Meta Ads, May to 22 Oct 2026 (*October is partial). NZD.
Top campaigns by leads
Last 90 days to 22 Oct 2026. Meta-reported leads.
Cost per lead, lower is better
NZ$ per lead, 15 Aug – 13 Sep 2026. The lightest bar is the best performer.
How every lead reaches the sales team
Built so nothing gets lost between the ad and the salesperson.
1 · AdMeta lead and catalogue campaigns by funnel stage
2 · FormFinance, consignment and contact forms on the site
3 · ZapierField mapping, duplicate checks and error alerts
4 · SalesforceEvery lead logged and owned, reviewed monthly
The story
1
The challenge
- Leads came in from finance, consignment and contact forms, but nobody could see which channel produced them.
- There was no clean handoff into Salesforce.
- Meta and Google Ads needed a structure that could be measured.
2
What we did
- Audited GA4, GTM and Meta, including Pixel and Conversions API.
- Built a Zapier flow from website forms into Salesforce.
- Rebuilt Meta into top, middle and bottom funnel campaigns with creative tests.
- Added a monthly report so performance is reviewed, not guessed.
3
The results
- Creative test V2: 338 leads at NZ$6.75 each.
- Lookalike audience: 222 leads at NZ$6.29 each.
- Catalogue campaign: 37,450 landing page views at NZ$0.02 each.
4
What’s next
- Shift budget toward the lowest cost audiences and creative.
- Judge campaigns on lead quality from Salesforce, not only cost per lead.
- Complete the Google Ads relaunch.
Method: the V2 creative test cost about half what retargeting cost per lead (NZ$6.75 against NZ$15.86), so new budget goes to creative first.
Sources: Meta Ads account, monthly May to 22 Oct 2026, last 90 days to 19 Oct 2026 (NZ$30,987 spend, 2,723 leads) and export 15 Aug – 13 Sep 2026 (sell campaigns: 814 leads on NZ$7,519). Lead counts are Meta-reported. NZD.
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