Case study · Jul – Sep 2026
Chinook Footwear: store sales up 41% in a month
US workwear boot brand on Shopify. We ran Google, TikTok and Amazon Ads alongside Meta, fixed tracking, and built email and a store redesign.
August vs September
Toggle between store sales and orders. Source: Shopify Analytics.
Return on ad spend by channel
September 2026. Meta had 0 tracked purchases, so it is left out rather than guessed.
Store traffic and tracked sales, month by month
GA4, June to 22 Oct 2026 (*October is partial). Purchases were barely tracked before July, so early months read low.
July to August growth
Month on month, from the 19 Jul – 18 Aug performance summary.
The story
The challenge
- Revenue was growing but the owner could not see which channel earned it. Meta reported zero tracked purchases.
- Only Google and Meta ran. Email had no flows and the content calendar was empty.
- The store theme was not built to convert the extra traffic.
What we did
- Rebuilt the Google Ads structure, protecting brand search and tightening Shopping.
- Launched TikTok Ads on 10 Sept and scaled the daily budget from $35 to $75 while the return held.
- Added Amazon Ads and tested the halo effect with data.
- Mapped a promo calendar to Feb 2027, built Klaviyo campaigns and drafted a store redesign.
- Found and began fixing the Shopify checkout tracking fault.
The results
- Ad spend $5,746 against $20,053 estimated sales in September.
- TikTok returned 3.78x at $24.86 per order.
- Reporting now splits proven sales from modelled sales.
What’s next
- Fix Meta purchase tracking, then re-test spend.
- Raise TikTok budget in small steps while it stays above 3.5x.
- Close the gap to the 4.0x target and launch the redesigned theme.
Sources: GA4 monthly June to 22 Oct 2026, Chinook September 2026 ROAS report (Google, Meta, TikTok, Amazon Ads, Shopify Analytics) and the 19 Jul – 18 Aug performance summary. USD. Estimated sales split unassigned revenue 50/50 between Google and Meta.
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