Results / PH Media Group
Case study · Jul 2026
PH Media Group: lead tracking from 1 of 14 to 14 of 14
B2B media company. A GA4 and Google Ads audit found nine problems. We fixed every one and verified it in eight days.
9 of 9Audit findings fixed and verified
14 / 14Lead events recording, up from 1
14 moData retention, up from 2 months
8 daysFrom health check to verified fix
Before and after
Health check 17 Jul 2026, fixes verified 25 Jul 2026.
Lead events recording1 → 14
Before
1
After
14
Data retention (months)2 → 14
Before
2
After
14
Audit findings closed0 → 9
Before
0
After
9
Eight days, start to finish
17 JulAudit: nine findings ranked by severity
FixGTM tags and every form tested one by one
ConnectRight Google Ads account, demo bookings imported
25 JulAll nine findings verified closed
The story
1
The challenge
- Google Ads spent budget across 54 campaigns with no conversion data.
- Almost every lead event showed no data.
- Ads was linked to the wrong account.
2
What we did
- Audited GA4 and Google Ads and ranked nine findings.
- Fixed the GTM and tag setup and tested every form.
- Connected the correct Google Ads account and imported demo bookings as the conversion.
- Added cross-domain tracking and personal data redaction on the UK site.
3
The results
- Lead events: 1 of 14 to 14 of 14.
- Google confirmed the conversion import is recording.
- Data retention extended to the 14-month maximum.
4
What’s next
- Optimise campaigns toward demo bookings.
- Report what each campaign delivers now the numbers can be trusted.
Why it matters: before this work, nobody could say which ad produced a lead. Now every campaign has a scoreboard.
Sources: PHMG Analytics and Google Ads Health Check (17 Jul 2026) and Fixes Implemented report (verified 25 Jul 2026).
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