Results / A-Team Academy
Case study · Last 90 days to 19 Oct 2026
A-Team Academy: call clicks up 314% in 90 days
UK training academy. We linked Google Ads to GA4, measured phone calls as the main goal, and set an SEO, AEO and GEO plan so the site shows up in Google and AI answers.
526Call clicks, up from 127
4,153Paid search sessions, up from 632
160Call clicks from paid search, up from 37
1,326Sessions from AI assistants, up from 21
Month by month
GA4, May to 22 Oct 2026 (*October is partial). Switch between metrics.
Before and after
Last 90 days against the 90 days before, to 19 Oct 2026. GA4.
Call clicks (all channels)+314%
Prior 90d
127
Last 90d
526
Paid search sessions+557%
Prior 90d
632
Last 90d
4,153
Paid search call clicks+332%
Prior 90d
37
Last 90d
160
Organic search call clicks+180%
Prior 90d
86
Last 90d
241
Sessions from AI assistants+6,214%
Prior 90d
21
Last 90d
1,326
Direct call clicks+5,300%
Prior 90d
1
Last 90d
54
The story
1
The challenge
- Enquiries happen by phone, so call clicks had to be the main goal.
- Paid search was small and organic search was not producing enquiries.
- The site had no real pages, no schema and placeholder fees.
2
What we did
- Linked Google Ads to GA4 so paid search conversions are measured.
- Set call_click as the key event, so campaigns are judged on enquiries.
- Wrote an SEO, AEO and GEO checklist for the dev team: real pages, schema, titles and fees.
3
The results
- Call clicks: 127 to 526.
- Paid search call clicks: 37 to 160.
- Organic search call clicks: 86 to 241.
- AI assistant visits: 21 to 1,326, with 49 call clicks.
4
What’s next
- Ship the new page structure and schema.
- Lower the cost per call click now that volume exists.
- Add form submissions as a second key event.
Read with care: a call click shows intent, not a booked enrolment. The next step is matching call clicks to real enrolments so we can quote cost per student.
Sources: GA4 property for ateamacademy.co.uk, monthly May to 22 Oct 2026 and last 90 days against the previous 90 to 19 Oct 2026. Key event is call_click.
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