GA4 and tracking · Australia
GA4 and conversion tracking setup for Australian businesses
Get GA4, Tag Manager and your ad pixels reporting the same, true numbers. Tracking audits and setup for Australian stores and B2B companies.
Free 30-minute call · No pitch · Sydney-based, Australian hours
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Who it’s for
For businesses that cannot trust their numbers
If GA4, Google Ads and Meta each show a different sales figure, you are making budget decisions on guesses. We fix the data first.
Online stores
- GA4 ecommerce events: view item, add to cart, checkout, purchase
- Shopify and WooCommerce checkout tracking tested end to end
- Meta Conversions API and Google enhanced conversions
- A clear split of proven versus platform-estimated sales
B2B and lead generation
- Form, call, booking and chat events in GA4 and Google Tag Manager
- Leads passed to HubSpot or Salesforce with source attached
- Key events your ad platforms can optimise to
- Duplicate and spam leads filtered out of reports
What we do
What a tracking setup or audit includes
Tracking audit
We check GA4, Tag Manager, ad pixels and consent, then list what is broken, in plain words.
GA4 and GTM setup
Clean events, naming and key events so reports mean the same thing every week.
Ecommerce events
Product, cart and purchase data checked against real orders.
Ad platform conversions
Google Ads, Meta and TikTok conversions set up and matched to GA4.
Server-side and CAPI
Meta Conversions API, enhanced conversions and TikTok Events API to recover signal lost to browsers and blockers.
Proof it works
A test log showing each event firing, so you can see the fix, not just take our word.
How it works
From first call to growing results
Free audit call
We review what you track today.
Fix and build
Events, tags and server-side connections set up.
Test on real data
Every event checked against orders and leads.
Hand over
A simple map of what is tracked and where it goes.
Built for Australia
Tracking that fits Australian rules and reporting
Australian businesses report in AUD and often by financial year, and must handle visitor data under the Privacy Act. We set tracking up with that in mind.
- Privacy: consent and data handling planned with the Privacy Act 1988 and the Australian Privacy Principles in mind. This is not legal advice.
- Currency and tax: revenue in AUD, with GST treated the same way in GA4 and your ads.
- Financial year: reports can follow July to June and EOFY sale periods.
- Shopify and WooCommerce: checkout and purchase events tested on real orders.
Proof
Tracking work, in numbers
Figures are from client reports and GA4, linked on each case study. Results vary by business.
Common questions
What is GA4 tracking setup?
It means configuring Google Analytics 4 and Tag Manager so your site records the actions that matter, such as purchases, form submissions and bookings, and sends them to your reports and ad platforms.
How do I know if my GA4 is set up correctly?
Compare GA4 purchases or leads with your store or CRM for the same dates. Large gaps, duplicate events or missing key events point to a tracking problem. A free audit call can check this.
What is server-side tracking and do I need it?
Server-side tracking sends conversion data from a server instead of only the visitor’s browser, which helps recover events lost to browser limits and blockers. It suits stores and lead generation businesses that spend meaningfully on ads.
Do you set up the Meta Conversions API?
Yes. We set up the Conversions API alongside the browser pixel and check events are not double counted.
Do you work with Shopify stores in Australia?
Yes. Most store tracking work is on Shopify, tested on real orders in AUD.
How long does tracking setup take?
It depends on the number of events and platforms. We give a timeline after a free audit call.
Free checklist
Is your tracking telling the truth?
Get the Tracking Health Checklist: 35 quick checks for GA4, Google Ads, Meta and your store. Download it free.
We use your details to send the checklist and occasional practical tips. Unsubscribe any time. Privacy policy.
Not sure your tracking is right? Book a free strategy call.
Free 30-minute strategy call with Limon. No pitch, no pressure.
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