B2B lead generation · Australia and USA
B2B lead generation agency for pipeline you can measure
LinkedIn Ads, outreach, Google Ads and Claude AI follow-up, all tracked to qualified meetings. Built for B2B companies and professional services.
Free 30-minute call · No pitch · Serving Australia and the USA
Who it’s for
For B2B teams that need qualified meetings
B2B buyers research quietly and decide in groups. We connect ads, outreach and tracking so you can see what produces real pipeline.
B2B SaaS and technology
- LinkedIn Ads and Google Ads for buying-intent searches
- Outbound email and LinkedIn outreach
- Demo-booking tracking tied to your CRM
- Retargeting that keeps your brand visible
Professional and B2B services
- Lead generation for agencies, consultancies and firms
- Thought Leader Ads built on your expertise
- Lists matched to your ideal customer
- Fast lead follow-up with Claude AI
What we do
What a B2B lead generation engagement includes
Ideal customer and lists
A clear ICP and verified lists you own.
LinkedIn Ads
Sponsored Content, Lead Gen Forms and Thought Leader Ads.
Google Ads
Search campaigns on buying-intent keywords, tracked to qualified leads.
Outreach
Personalised email and LinkedIn messages with proper sending set up.
Claude AI follow-up
Instant replies, lead scoring and CRM notes. You approve the sends.
CRM tracking
HubSpot or Salesforce connected so each lead ties to a channel and a deal.
How it works
From first call to growing results
Free audit call
We map your customer, offer and funnel.
Set up tracking and lists
CRM and conversion events first.
Launch ads and outreach
Measured the same way.
Optimise to pipeline
Spend moves to what makes meetings.
Australia and the USA
One team, two markets
B2B lists, costs and outreach law differ by country, so each market has its own channel page.
- Australia: shorter lists, account-based targeting and Spam Act-compliant outreach.
- USA: larger lists, CAN-SPAM-compliant outreach and state privacy laws.
- Both: CRM-connected tracking and weekly cost-per-meeting reviews.
Proof
Results
Figures are from client reports and GA4, linked on each case study. Results vary by business.
Common questions
What does a B2B lead generation agency do?
It builds the system that finds the right companies and decision-makers, reaches them through ads and outreach, and turns interest into qualified meetings, then measures the results to pipeline.
How much does a B2B lead cost?
It varies by channel and industry. ZenABM’s 2026 sample of 211 B2B companies reports typical LinkedIn cost per lead of US$80 to $120 in Asia-Pacific and US$200 to $250 in North America. Your cost depends on your offer.
What is the difference between a B2B marketing agency and a lead generation agency?
A marketing agency covers brand and content as well. A lead generation agency focuses on producing qualified meetings. We focus on pipeline.
How is an agency different from hiring SDRs?
An agency builds the system of lists, ads, outreach and tracking. SDRs work the leads. Many companies use both.
Is cold outreach legal?
Commercial email must follow local law: the Spam Act 2003 in Australia and CAN-SPAM in the USA. This is not legal advice, so check your own situation.
Do I own the lists and ad accounts?
Yes. They are set up in your name and remain yours.
Not sure where to start? Book a free strategy call.
Free 30-minute strategy call with Limon. No pitch, no pressure.
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