GA4 and tracking · USA
GA4 and conversion tracking setup for US businesses
Get GA4, Tag Manager and your ad pixels reporting the same, true numbers. Tracking audits and setup for US stores and B2B companies, with calls at US-friendly times.
Free 30-minute call · No pitch · Sydney-based, US-hours calls available
Based in Australia? See the Australia page →
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Who it’s for
For businesses that cannot trust their numbers
If GA4, Google Ads and Meta each show a different sales figure, you are making budget decisions on guesses. We fix the data first.
Online stores
- GA4 ecommerce events: view item, add to cart, checkout, purchase
- Shopify and WooCommerce checkout tracking tested end to end
- Meta Conversions API and Google enhanced conversions
- A clear split of proven versus platform-estimated sales
B2B and lead generation
- Form, call, booking and chat events in GA4 and Google Tag Manager
- Leads passed to HubSpot or Salesforce with source attached
- Key events your ad platforms can optimise to
- Duplicate and spam leads filtered out of reports
What we do
What a tracking setup or audit includes
Tracking audit
We check GA4, Tag Manager, ad pixels and consent, then list what is broken, in plain words.
GA4 and GTM setup
Clean events, naming and key events so reports mean the same thing every week.
Ecommerce events
Product, cart and purchase data checked against real orders.
Ad platform conversions
Google Ads, Meta and TikTok conversions set up and matched to GA4.
Server-side and CAPI
Meta Conversions API, enhanced conversions and TikTok Events API to recover signal lost to browsers and blockers.
Proof it works
A test log showing each event firing, so you can see the fix, not just take our word.
How it works
From first call to growing results
Free audit call
We review what you track today.
Fix and build
Events, tags and server-side connections set up.
Test on real data
Every event checked against orders and leads.
Hand over
A simple map of what is tracked and where it goes.
Built for the USA
Tracking that fits US privacy rules and sales cycles
US businesses face state privacy laws and heavy ad spend on peak days. Clean, consented data matters more when the stakes are high.
- Privacy: consent and opt-out handling planned with state laws such as CCPA and CPRA in mind. This is not legal advice.
- Currency and tax: revenue in USD, with sales tax handled consistently across GA4 and ad platforms.
- Peak days: tracking checked before Black Friday, Cyber Monday and Prime Day.
- Shopify and WooCommerce: Conversions API and enhanced conversions tested on real orders.
Proof
Tracking work, in numbers
Figures are from client reports and GA4, linked on each case study. Results vary by business.
Common questions
What is GA4 tracking setup?
It means configuring Google Analytics 4 and Tag Manager so your site records the actions that matter, such as purchases, form submissions and bookings, and sends them to your reports and ad platforms.
How do I know if my GA4 is set up correctly?
Compare GA4 purchases or leads with your store or CRM for the same dates. Large gaps, duplicate events or missing key events point to a tracking problem. A free audit call can check this.
What is server-side tracking and do I need it?
Server-side tracking sends conversion data from a server instead of only the visitor’s browser, which helps recover events lost to browser limits and blockers. It suits stores and lead generation businesses that spend meaningfully on ads.
Do you set up the Meta Conversions API?
Yes. We set up the Conversions API alongside the browser pixel and check events are not double counted.
Can an Australian agency set up tracking for a US business?
Yes. It is done online, reported in USD, with calls scheduled at times that suit US time zones.
How long does tracking setup take?
It depends on the number of events and platforms. We give a timeline after a free audit call.
Free checklist
Is your tracking telling the truth?
Get the Tracking Health Checklist: 35 quick checks for GA4, Google Ads, Meta and your store. Download it free.
We use your details to send the checklist and occasional practical tips. Unsubscribe any time. Privacy policy.
Not sure your tracking is right? Book a free strategy call.
Free 30-minute strategy call with Limon. No pitch, no pressure.
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