Reporting and dashboards · Australia
Marketing reporting and dashboards for Australian businesses
One dashboard and a plain-English weekly report for your ads, GA4 and CRM. Built for Australian stores and B2B companies, reported in AUD.
Free 30-minute call · No pitch · Sydney-based, Australian hours
Based in the USA? See the USA page →
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Who it’s for
For owners who want one clear view of marketing
You should not need five logins to know what you spent and what came back. We build one view and explain it in plain words.
Online stores
- Spend, sales and return by channel in one dashboard
- Platform-reported versus GA4 or store sales, clearly labelled
- Margin-based targets, not just ROAS
- A weekly note on what to change
B2B and lead generation
- Cost per lead and cost per qualified meeting
- Leads tied to source and campaign from your CRM
- Pipeline view for HubSpot or Salesforce
- A monthly review with next actions
What we do
What reporting and dashboards include
Looker Studio (Data Studio) dashboards
Live dashboards pulling Google Ads, Meta, TikTok, Amazon and GA4 into one place.
Weekly report
A short written summary of spend, results and what we will do next.
Monthly review
A call to review results, targets and budget moves.
Honest numbers
Every figure is marked as reported by the platform or confirmed in GA4 or your store.
CRM connection
Leads and deals matched to channels so B2B results mean meetings, not clicks.
Claude AI summaries
Claude drafts the plain-English notes, and a person checks them before you see them.
How it works
From first call to growing results
Free call
We agree what you need to see and how often.
Connect data
Ad accounts, GA4, store and CRM.
Build and check
Dashboard numbers reconciled to source.
Report and improve
Weekly notes and monthly reviews.
Built for Australia
Reports that match how Australian businesses run
Dashboards follow your currency, calendar and sale periods, so the numbers line up with your accounts.
- Currency: AUD throughout, with GST handled the same way in every channel.
- Financial year: July to June views and EOFY sale comparisons.
- Australian time: dates and daily totals in AEST or AEDT.
- Multi-channel: Google, Meta, TikTok and Amazon in one view.
Proof
Reporting in practice
Figures are from client reports and GA4, linked on each case study. Results vary by business.
Common questions
What is a marketing dashboard?
A single screen that pulls spend and results from your ad platforms, GA4 and CRM so you can see performance without logging in to each tool.
Do you use Looker Studio (now Data Studio)?
Yes. Looker Studio is free to use, connects to Google Ads, GA4 and many other sources, and can be shared with your team. Google renamed it Data Studio in April 2026; it is the same tool.
How often will I get reports?
Most clients get a short weekly note and a monthly review call. We agree the rhythm on the first call.
Why do platform numbers differ from GA4 and my store?
Each platform counts conversions its own way and over its own attribution window. We label what each source reports so you can see proven versus estimated results.
Can the dashboard include my CRM?
Yes, for HubSpot or Salesforce, depending on your plan and setup.
Do I own the dashboard?
Yes. It is built in your Google account and stays yours.
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