LinkedIn Ads and B2B lead generation · United States
B2B lead generation and LinkedIn Ads for US companies
B2B lead generation for US companies: LinkedIn Ads, outreach and CRM tracking measured to qualified pipeline.
Free 30-minute call · No pitch · Sydney-based, US-hours calls available
Based in Australia? See the Australia page →
Who it’s for
For B2B teams that need qualified pipeline
B2B buyers research quietly and decide in groups. We combine LinkedIn Ads, outreach and tracking so you can see what produces real pipeline.
B2B SaaS and tech
- LinkedIn Ads for target accounts and job titles
- Outbound email and LinkedIn outreach
- Retargeting that keeps your brand in front of prospects
- CRM-connected tracking to demos and deals
Professional and B2B services
- Lead generation for agencies, consultancies and service firms
- Thought Leader Ads that use your own expertise
- Lead lists matched to your ideal customer
- Fast lead follow-up so enquiries are not lost
What we do
What’s inside B2B lead generation
Ideal customer and lists
A clear ICP and verified contact lists you own.
LinkedIn Ads
Sponsored Content, Lead Gen Forms, Conversation Ads and Thought Leader Ads.
Outreach
Personalised email and LinkedIn messages that earn replies, with sending set up properly.
Claude AI follow-up
Instant lead replies, lead scoring and CRM notes. You approve the sends.
Tracking and CRM
HubSpot or Salesforce connected so each lead is tied to a channel and a deal.
Weekly optimisation
Cost per lead and cost per customer by channel, reviewed weekly.
How it works
From first call to growing results
Free audit call
We map your customer, offer and current funnel.
Set up tracking and lists
CRM, conversion events and target lists come first.
Launch ads and outreach
LinkedIn and outbound run together, measured the same way.
Optimise to pipeline
Spend moves to the channel that makes qualified meetings.
Built for US B2B
What’s different about B2B lead generation in the USA
The US B2B market is large and noisy, and LinkedIn costs reflect it. ZenABM’s 2026 sample shows typical LinkedIn cost per lead of US$200 to $250 in North America, so tracking and lead quality decide whether it pays back.
- CAN-SPAM: email outreach includes a real sender identity, a physical address and a working unsubscribe.
- State privacy laws: list building and tracking respect laws such as CCPA, with consent where required.
- Larger lists: more room for segmenting by industry, size and role.
- LinkedIn Lead Gen Forms: LinkedIn reports a 13% conversion rate on these forms, which we test against landing pages.
- US-hours calls: Sydney-based, with meetings at times that suit US time zones.
Proof
B2B proof
PH Media Group is a B2B tracking project; we do not claim LinkedIn-specific results here. Ask us for current B2B references on the call.
Common questions
How much does a B2B lead cost on LinkedIn in the USA?
ZenABM’s 2026 sample of 211 B2B companies reports typical LinkedIn cost per lead of US$200 to $250 in North America. Your cost depends on your offer and audience.
What is the best B2B lead generation approach?
The best results usually come from combining targeted ads, outbound outreach and fast follow-up, all tracked to pipeline. We measure by qualified meetings and customers, not clicks.
How is a B2B lead generation agency different from an SDR team?
An agency builds the system: lists, ads, outreach and tracking. An SDR team is people working leads. Many companies use both.
Is cold email allowed in the USA?
Commercial email follows CAN-SPAM: honest headers, a physical address and a working unsubscribe, plus state laws. This is not legal advice.
Can an Australian agency run US B2B campaigns?
Yes. Campaigns are run online, in USD, with calls at times that suit US time zones.
Can Claude AI follow up leads?
Yes. Claude drafts replies and CRM notes, and a person approves anything sent to a lead.
Want a B2B pipeline you can measure?
Free 30-minute strategy call with Limon. No pitch, no pressure.
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