SEO
& AEO

AEO (Answer Engine Optimisation) is the practice of structuring content so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite it in generated answers. B2B SaaS buyers increasingly start research by asking AI tools rather than Googling. When a VP Sales asks "what's a good LTV:CAC ratio for B2B SaaS" and an AI tool cites your content, you've created a brand impression at the earliest possible moment in the buying journey — before they've even begun to consider vendors.

New pillar pages targeting long-tail, lower-competition keywords (e.g. "b2b saas cac benchmarks 2026") typically appear in Google's top 10 within 6–12 weeks and top 5 within 3–6 months. Higher-competition head terms take 6–12 months. AEO citations in AI tools can appear faster — sometimes within 4–8 weeks for well-structured, authoritative content. The key is starting: every month without SEO content is a month of compounding value lost.

Yes — but not a traditional blog with weekly short posts. Effective B2B SaaS SEO requires a pillar-and-cluster content architecture: comprehensive 2,000–4,000 word pillar pages targeting high-intent keyword clusters, supported by shorter cluster posts. Quality beats quantity entirely. Two well-researched, schema-optimised pillar pages per month outperform 8 shallow 600-word posts every time.

Every content pillar we write is also broken down into 3 outbound email value drops. The Max CPL formula from the CAC benchmarks pillar becomes Email 2 in the outbound sequence. The LTV:CAC benchmark data becomes Email 4. When your prospect receives the email and then Googles the topic — your pillar page is there. This creates omnipresence: they see your frameworks in their inbox, on LinkedIn, and in Google simultaneously. The result is significantly higher outbound reply rates and lower Google Ads CPL from remarketing.

Thought leadership is written for your audience. SEO content is written for your audience and the algorithm. Good B2B SaaS SEO content is both — it must be genuinely useful and interesting to a VP Sales at a $5M ARR SaaS company, AND structured to rank for the keywords that VP uses when searching for answers. The mistake most companies make is writing one or the other. We write both — which is why our content earns backlinks (thought leadership signal) and ranks (SEO signal) at the same time.

We write it. You review and approve. We send a brief before each piece showing the keyword target, content structure, key data points, and the angle — you confirm or redirect. We then write the full article and send for review. Most clients request minimal edits because we write in a consistent brand voice that reflects how you talk to your ICP. We also handle all WordPress publishing, schema implementation, and on-page SEO — you don't need to touch the technical side.

We measure organic traffic → demo booking conversion rate, not just rankings or impressions. Every month you receive a report showing: keyword ranking positions for all target terms, organic traffic from those pages, click-through rate from search, conversion rate from organic traffic to demo bookings, and AI tool citation instances. We connect GA4 to your CRM so you can see which pillar pages are generating actual pipeline — not just visits.