Paid Ads That Capture
Demand.

For B2B SaaS at $1M–$5M ARR, a starting Google Ads budget of $1,500–$3,000/month provides enough data to calculate CPL and CAC meaningfully. LinkedIn works well from $1,000–$2,000/month. Meta retargeting runs effectively at just $300/month — it's a supporting channel, not a primary spend. Total starting media budget: $2,800–$5,300/month plus our management fee. Budget scales as we prove LTV:CAC — if you're hitting 5:1 or above, you should spend more.

You don't need all three from day one. The typical sequencing is: start with Google Ads (highest intent, fastest to prove CAC), add LinkedIn once Google is profitable (reaches buyers in their professional context), then add Meta retargeting (omnipresence play at low budget). However, if your outbound is already active, running Meta retargeting to the same contact list immediately — even at $300/month — produces a measurable lift in outbound reply rates that justifies the spend from week one.

We connect GA4 to your CRM (HubSpot or Salesforce) using the GA4 Measurement Protocol and UTM parameters. This creates a continuous data chain: ad click → landing page session → demo booking → CRM contact created → deal stage progression → closed-won. You can see, per campaign, the number of demos booked, deals created, deals closed, and true CAC — not just CPL. This is the only way to make rational budget allocation decisions across three channels.

Not for cold prospecting with interest targeting — Meta's B2B targeting is too broad for this to be cost-efficient. But for retargeting your outbound contact list? Yes, highly effectively. When a VP Sales has already received 2–3 value-first emails from you and then sees your Meta ad in their personal feed, it creates a brand recognition halo effect that dramatically increases your reply rate on the next email. At $300/month, it's one of the highest-ROI channels in the stack for B2B SaaS — not because of direct conversions, but because of the compound effect on every other channel.

Google Ads typically produces first demo bookings within 2–3 weeks of launch if the campaign structure is correct. LinkedIn Lead Gen Forms produce first leads within the first 7–14 days. Meta retargeting produces measurable outbound lift within 4–6 weeks. Meaningful CAC data (enough to make confident budget allocation decisions) typically requires 45–60 days of running. This is why we set up GA4 attribution before launching — so we're measuring from day one, not trying to reconstruct attribution after the fact.

To run the Unit Economics Audit and build the campaign strategy: access to your HubSpot or Salesforce for funnel conversion data. To launch Google Ads: access to your Google Ads account (or we create one) and Google Analytics 4. To launch LinkedIn: access to your LinkedIn Campaign Manager. To launch Meta: access to your Meta Business Manager and the outbound contact list (email addresses). We handle all setup — you provide access and approve campaign briefs before anything goes live.