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ABM Stack Investment Calculator for B2B SaaS
Map your full ABM infrastructure cost — outreach stack, data sourcing, enrichment, and paid retargeting — then model your projected pipeline, CAC, and LTV:CAC ratio from a single list size.
Updated March 2026
ABM Stack Investment Calculator
Unit Economics Tool
ABM Stack
Investment Calculator
Enter your list size and lead source — get a full ABM infrastructure cost breakdown covering your sending stack, data enrichment, optional channels, and projected funnel ROI. Built to share with clients.
Configure Your Campaign
Total contacts in your outreach list
How long to work through the list
Safe max after warmup is 30–50
SaaS Unit Economics — optional: unlocks LTV:CAC & Target CAC benchmarks
Avg Revenue Per Account / month
Good: <3% SMB · <2% mid-market
% of positive replies that become deals
Monthly Running Cost
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One-Time Setup
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Month 1 Total
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Instantly Plan
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Domains Needed
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Inboxes Needed
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Adjust Conversion Benchmarks
Open Rate35%
15%60%
Reply Rate3%
1%12%
Positive Reply % of Replies25%
10%60%
Close Rate (calls → deals)30%
10%70%
Avg. Deal Value (AUD)$3,000
$500$20k
Leads Added Per Week500
100/wk2,000/wk
Projected Funnel Output — Per Month
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Emails Sent
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Opens
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Total Replies
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Positive Replies
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Calls Booked
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Deals Closed
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Projected Revenue
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ROAS (Revenue ÷ Monthly Spend)
SaaS Unit Economics Analysis
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Customer LTV
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Target CAC (1/6 LTV)
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Avg Customer Lifespan
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LTV:CAC Ratio
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Est. Payback Months
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Target CPL (at 15% l2s)
LTV:CAC benchmarks: 4:1 venture-backed growth · 6:1 bootstrapped profitable · 8:1 profit-focused.
Payback target: 6–12 months.
Account churn target: <3%/mo SMB · <2%/mo mid-market.
Formula: LTV = ARPA × (1 / Monthly Churn%) · Target CAC = LTV ÷ 6
Full Cost Breakdown
| Tool / Item | What It Covers | Qty | Unit Cost | Total |
|---|
Monthly Recurring
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One-Time / Setup
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Month 1 Total
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Cost Per Call Booked
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Cost Per Lead Contacted
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Want a personalised Unit Economics Audit?
We'll map your full acquisition funnel, benchmark your CAC & LTV:CAC,
and build your outreach infrastructure — completely free.
💡 Ctrl+P / Cmd+P → Save as PDF for client proposals
ABM Stack Investment Calculator · mindfulclicks.com.au · Sydney, NSW