Services Built on Unit Economics
Every service we offer is measured against one number: LTV:CAC. Demand generation to fill the top of funnel. Demand capture to convert it. Attribution to see what's working.
Your buyers are searching Google and asking ChatGPT, Perplexity, and Google AI Overviews. We build content systems that rank in both — turning organic into a scalable demand generation channel measured against LTV:CAC.
- Keyword research targeting your ICP's exact search queries
- Content pillar pages (2,000–4,000 words) with cluster posts
- AEO — FAQ schema so ChatGPT and Perplexity cite you
- Technical SEO — Core Web Vitals, site speed, internal linking
- Monthly ranking reports and AI citation monitoring
Getting your content cited as a source in AI-generated answers — in ChatGPT, Perplexity, Google AI Overviews, and Claude. B2B buyers increasingly start research by asking AI tools rather than Googling.
Intercept buyers the moment they search for a solution. Exact-match keyword strategy, negative keyword lists built from outbound data, and smart bidding aligned to your LTV:CAC targets.
- Exact-match strategy for solution-aware queries
- Negative keyword list from your ICP criteria
- Max Conversion Value bidding with target ROAS
- PMAX layered over Search for full funnel reach
Reach decision-makers in their professional context. Matched audiences built from your outbound ICP list — so the same prospects you're emailing are seeing your ads in their feed.
- Matched audience upload from outbound contact list
- Lead Gen Forms with ICP-specific offer and copy
- Conversation Ads for high-intent follow-up
- Target CPL $90–$190 for B2B SaaS at scale
Retarget your outbound ICP list so they see your brand everywhere — creating omnipresence that dramatically increases outbound reply rates. Typically $300/mo budget, outsized impact.
- Custom audience upload from your outbound list
- Omnipresence retargeting across Facebook & Instagram
- Case study + social proof creative for warm audiences
- 3× outbound reply rate with Meta omnipresence
All three channels run as one connected system — same ICP list, same attribution model, same LTV:CAC north star. Blended CAC target: $320–$680 across all channels.
Unit Economics Audit
Find out exactly where your CAC is leaking — and what to fix first. 30 minutes, no strings attached.
- Your current CAC benchmarked against industry
- Top 3 leaks in your acquisition funnel identified
- A prioritised 90-day fix roadmap
- LTV:CAC ratio analysis & payback period review
- Channel-by-channel efficiency breakdown