Privacy Policy for Mindful Clicks

Last Updated: August 4, 2025

Mindful Clicks (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (mindfulclicks.com.au), engage our digital marketing services (including SEO and SEM), or interact with us. This policy complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

1. Information We Collect

We may collect the following types of personal information:

1.1 Information You Provide

• Contact Details: Name, email address, phone number, business name, or other details provided when you contact us, fill out forms, or engage our services.
• Account Information: Login credentials or access details for accounts (e.g., Google Analytics, Google Ads, website CMS) provided to facilitate our services.
• Payment Information: Billing details, such as credit card information or bank details, processed through secure third-party payment providers.
• Correspondence: Information shared via emails, inquiries, or feedback forms.

1.2 Information Collected Automatically

• Website Usage Data: IP address, browser type, device information, operating system, pages visited, and time spent on our website, collected via cookies, web beacons, or analytics tools (e.g., Google Analytics).
• Campaign Data: Performance metrics from SEO/SEM campaigns, such as click-through rates or conversion data, to optimize your services.

1.3 Information from Third Parties

• Data from third-party platforms (e.g., Google Ads, social media) used in our services, provided you have authorized us to access such data.
• Publicly available information relevant to your business for campaign optimization.

2. How We Use Your Information

We use your personal information to:

• Deliver and manage our services, including SEO, SEM, content creation, and website optimization.
• Process payments and issue invoices through secure third-party providers.
• Communicate with you about your account, services, or inquiries.
• Analyze website usage and campaign performance to improve our services and your experience.
• Send marketing communications (e.g., newsletters, promotions), with your consent, which you can opt out of at any time.
• Comply with legal obligations under Australian law, such as tax or reporting requirements.

3. How We Share Your Information

We do not sell or rent your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party providers (e.g., Google Analytics, payment processors) who assist in delivering our services, bound by confidentiality obligations.
• Legal Requirements: If required by law, such as in response to a court order or to comply with Australian Privacy Principles.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred, with notice provided where required.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze website performance. These may include:

• Essential Cookies: Necessary for website functionality (e.g., navigation).
• Analytics Cookies: To track usage patterns and improve our services.
• Advertising Cookies: To deliver targeted ads via platforms like Google Ads.

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. These include secure servers, encryption, and access controls. However, no online system is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

• Client data is retained for the duration of our service agreement and up to 7 years thereafter for tax purposes.
• Website usage data may be retained for up to 2 years for analytics purposes.
  When no longer needed, data is securely deleted or anonymized.

7. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access your personal information we hold.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information, subject to legal obligations.
• Opt out of marketing communications at any time by clicking “unsubscribe” in emails or contacting us.
• Lodge a complaint if you believe your privacy rights have been breached.

To exercise these rights, contact us using the details below. We will respond within a reasonable timeframe, typically within 30 days.

8. International Data Transfers

As a Sydney-based business, most of our data processing occurs in Australia. However, some third-party tools (e.g., Google Analytics) may store data overseas. We ensure such providers comply with privacy standards equivalent to the APPs or are subject to binding agreements to protect your data.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., Google, social media platforms). We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing personal information.

10. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will be posted on our website, and significant changes will be communicated to active clients via email. Continued use of our services constitutes acceptance of the updated policy.

11. Contact Us

For questions, requests, or complaints about this Privacy Policy or our handling of your personal information, please contact us at:
Email: contact@mindfulclicks.com.au
Address: 44 Market St, Sydney, NSW, 2000, Australia

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

By engaging with Mindful Clicks, you acknowledge that you have read and understood this Privacy Policy.